Looking For A Surgeon Who Specializes in Artificial Joint Replacement? Whether it’s osteoarthritis, rheumatoid arthritis, or suffering chronic pain from inflammation, worn cartilage, damaged bones, muscles, or...
What Is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law stating that the patient has control of his or her protected health information (PHI). A patient’s PHI includes...
Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...
In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...
After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...
In a recent Indeed survey of more than 1,000 hiring managers and recruiters, more than half (53 percent) of respondents have hired tech talent despite candidates not meeting the job description requirements. Th...