Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...
In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...
After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...